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I now write on Medium here. You can find some of my old essays below.

The NYC Startup Drink List

I hosted a party with Superconductor's Matt Brimer a couple weeks back. Since I'm more or less incapable of throwing a party these days that doesn't turn into a NYC tech mixer, we decided to embrace it and craft an appropriate drink menu. I wish I could take credit for more of this, but it's primarily the work of Brimer and HomeField's Reece Pacheco.

[Click to enlarge] NYC Startup Bar Drink Menu

They tried to capture the spirit / theme of each startup in the drink. Or something like that.

The Bit.ly: Tequila shot

The Boxee: Vodka, triple sec, lime, shaken, serve on rocks in tumbler

The Drop.io: Beer + Shot of Bourbon, Vodka or Tequila

The Etsy: Vodka, muddled lemon, sugar, ginger ale

The Foursquare: Vodka, sour (shaken), garnish w/cherry + orange

The GoodCrush: Vodka, triple sec, lime juice, cranberry, shake on ice and strain into martini glass.

The Hot Potato: Jager-Bomb

The Hunch: Gin and tonic

The Kickstarter: Muddled bitters, sugar, orange, cherry, add rocks, bourbon.

The OMGPOP: Lemonade, Gin, Peach Schnapps, sour mix. shake. Highball or glass on the rocks.

The Parse.ly: Muddled mint + sugar, bourbon, sour. Tumbler glass on rocks.

The Postling: Bourbon, Ginger Ale, highball or tumbler on the rocks.

The ScoopSt: Vodka, Gin, Rum, Tequila, Triple Sec, Sour Mix, Jagermeister

The SpeakerText: Tequila, mixers

The Tumblr: Vodka Cranberry with a lime.

The Yipit: PBR